Shocking Tips to Lead and Build Influence with Behavioral Expert, Phill Agnew
What’s the secret to becoming more likable and influential as a leader? How do we actually build and scale by appealing to our consumers in a sustainable way?
Why are we more likely to eat an imperfect cookie? This week’s episode will have you taking copious notes from Phill Agnew, a behavioral science expert and my podcast brother in the network, where he hosts one of the top Marketing podcasts, Nudge and shares tips of the trade you can start applying to win business and yes influence people today.
TIMESTAMPS
00:00 - Intro
03:42 - Why sharing your imperfection is key to being likeable
11:04 - Does this apply to gender stereotypes?
15:36 - Why is Tony the Tiger on Frosties, Ronald McDonald?
19:56 - Because you're worth it? Language matters
23:33 - Articulating value to your stakeholders
30:23 - Are marketers responsible for our culture? Will AI disrupt marketing?
35:27 - Showcasing labor to influence others
SHOW NOTES
- Aronson’s pratfall effect study is: Aronson, E., Willerman, B., & Floyd, J. (1966). The effect of a pratfall on increasing interpersonal appeal. Psychonomic Science (link)
- J Sylvester study: Unfair Discrimination in the Selection Interview: An Attributional Account (link)
- Christoph Bartneck icat study https://youtu.be/7Kf9coMuVuI
- April Dunfords book obviously awesome: https://www.aprildunford.com/books
FOLLOW PHILL:
NUDGE Podcast: The consumer psychology podcast - listen to the researchers, authors, and pioneers in behavioral science and learn small nudges you can use to improve your work. NudgePodcast.com
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𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐃𝐨𝐥𝐥𝐚𝐫 𝐌𝐨𝐯𝐞𝐬
The Top Global VC Podcast for Founders & Funders | Backed by HubSpot Podcast Network
In venture, every move can make—or break—a billion-dollar outcome. Hosted by Sarah Chen-Spellings, award-winning entrepreneur, investor, and venture insider, Billion Dollar Moves pulls back the curtain on the strategies, stumbles, and breakout moments that define the world’s most iconic companies.
From boardroom power plays to investor backchannels, you’ll hear the untold stories behind iconic companies like YouTube, Canva, and Vimeo, and go inside the minds of those moving capital at firms like Sequoia, Lightspeed, and beyond.
Whether you're chasing your first $10M—or your next billion—this show is your front-row seat to how the smartest founders and funders win. Think raw, unfiltered, no-BS insight—designed to help you move faster, smarter, and bolder.
This isn’t just another business podcast. This is your billion-dollar playbook.
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