Meta's Global Head of Social Marketing, Eric Toda on Building World-Class Brands & Rising with Authenticity
Phil Knight, the founder of Nike famously said “Nike is a marketing company, and our product is our most important marketing tool.” But what does it take to build a world-class brand, and rise above the noise?
I dive deep with Eric Toda, former Global Digital Brand Marketing Director at Nike, now Global Head of Social Marketing at Meta and Founder of Meta Prosper who has worked with little upstarts like Facebook, Snapchat and AirBNB in building their brand messaging long before they became the goliaths they are today. Our conversation ranges from what he thinks founders get wrong to how he is choosing to stand out and use his megaphone in his career to uplift the Asian American community. You don’t want to miss this.
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TIMESTAMPS:
00:00 - Intro
02:10 - Eric's crucible moments
11:29 - From initial plans to become an attorney to an upstart called "Facebook"
19:25 - What makes Nike a world-class brand?
29:18 - Joining AirBNB on the call of Jonathan Mildenhall
39:12 - Being fired from GAP, mismanaging expectations
51:34 - Eric finds his deep purpose
54:31 - Billion Dollar Questions
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𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐃𝐨𝐥𝐥𝐚𝐫 𝐌𝐨𝐯𝐞𝐬
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Eric Toda
Director, Social Marketing at Meta & Executive Director of Meta Prosper
Eric Toda is the current Global Head of Social Marketing at Meta and the Founder/Head of Meta Prosper, a community support program from Meta serving the Asian and Pacific Islander community of small businesses, creators, and non-profits. He has held previous brand and digital marketing leadership roles at Stitch Fix, Gap Inc, Airbnb, Snapchat, and Nike and his work has been awarded by Cannes Lions, Webbys, Clios, amongst others for combining purpose, creativity, and business results. As an Investor at Hyphen Capital and an independent advisor, Eric has helped build disruptive brands like Yumi, Wardrobe, Upaway, Fyllo, amongst many others. He sits on he Board of Directors for Reimagine and LAAUNCH (Leading Asian Americans to Unite for Change), the advisory council for TAAF (The Asian American Foundation), the advisory board of directors for the Smithsonian Asian Pacific American Center, and most recently has been using his voice and platform for the #StopAsianHate movement, with a viral piece in Adweek “My People Are Dying In Silence — And I’m Here With A Megaphone”.